My Pillow products are a patented design involving a mix of different-sized pieces of open-cell poly-foam. In March 2020, Fox affiliate KMSP-TV reported that founder Mike Lindell had announced that 75% of the company's production was shifting to making cotton face masks to donate to health care workers for use during the COVID-19 pandemic in the United States, and that "Masks will not be available to public to purchase", though the cotton masks later appeared for sale on the My Pillow website. My Pillow products are also offered on QVC, at major retailers, trade shows, and from the My Pillow website. My Pillow opened its first retail store in Burnsville, Minnesota, in 2012 and, as of 2017, had grown to 17 locations in Minnesota, Iowa, North Dakota, South Dakota, and Nebraska. Some products are marketed as "proudly American made". My Pillow manufactures pillows, mattresses, mattress toppers and covers, Giza cotton sheets, towels and pet beds at its 70,000 square-foot manufacturing plant in Shakopee, producing approximately 25,000 pillows per day. The company's headquarters, call center and customer service center are located in Chaska, Minnesota. My Pillow's headquarters in Chaska, Minnesota Bank Stadium, after Lindell led over 45,000 people in prayer. In May 2018, Lindell and My Pillow again broke the Guinness World Record for the world's largest pillow fight, this time at the evangelistic PULSE Movement event held at the U.S. The fight featured 6,261 participants, beating a previous record of 4,201. In July 2015, Lindell and My Pillow sponsored an attempt to set a new Guinness World Record for the world's largest pillow fight at a St. Since it first aired, My Pillow has sold more than 30 million pillows and grown from 50 employees to over 1,500. As of September 2013, the infomercial was running an average of 200 times per day on local and national networks. The 30-minute show was shot in one day in front of a live studio audience and cost $500,000 to produce and launch. The company's success took off after an infomercial in October 2011. For the next six years, the company struggled while selling at mall kiosks, state fairs, and trade shows. The first My Pillow was sold in 2005 at a kiosk in Eden Prairie Center, a mall in Eden Prairie, Minnesota. At first, Lindell hand-sewed the pillows himself and handled all the sales and distribution with help from his family. To help fund the development of the pillow, Lindell sold four bars he owned in Carver County, Minnesota, and mortgaged his house. ![]() My Pillow was founded by Mike Lindell of Minnesota. ![]() My Pillow booth at the Minnesota State Fair in 2014. In 2022, it was sued along with Lindell by election technology company Smartmatic for allegedly making false claims about Smartmatic voting machines in order to promote its products. The company made scientifically unsupported claims that its pillows could cure insomnia and ailments such as sleep apnea, fibromyalgia, and multiple sclerosis. It has been fined and has settled multiple lawsuits related to misleading advertising, including a 2017 settlement in a class action lawsuit against their buy one, get one free promotions. My Pillow has sponsored conservative political activities. The company started with five employees in 2004 and had 1,500 employees by 2017. ![]() My Pillow has sold over 41 million pillows, due mostly to TV infomercials. From 2004 to 2009, My Pillows were sold through Lindell's Night Moves Minnesota, LLC, and have been sold through My Pillow, Inc. The company was founded in 2009 by Mike Lindell, who invented and patented My Pillow, an open-cell, poly-foam pillow design. (stylized as MyPillow) is an American pillow-manufacturing company based in Chaska, Minnesota.
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