Weixin users, who are the potential clients you’re targeting, aren’t able to search for or subscribe to official WeChat accounts, which are available to overseas users. Since Weixin and WeChat use different servers, the data of official accounts on WeChat and Weixin are stored in different places. Similarly, official WeChat accounts also differ from official Weixin account. If not, you get the international version, WeChat. You get Weixin if your phone number is based in mainland China (+86). When users go to the App Store and download the app, the version is determined, whether it is the Chinese version or the international one, by your phone number at your first login. Weixin operates in mainland China while WeChat serves overseas users. Regions, Markets and Official Accounts Regions and Marketsįirst of all, as mentioned above, Weixin and WeChat target different user groups in different regions. To distinguish between the two versions in this article, we will refer to the mainland-based version as Weixin and the international version as WeChat. However, there are two versions of WeChat, one for users based in mainland China and one for users based in other locations. We’ve done this for the practical purpose of being more understandable to native English speakers and readers who are familiar with WeChat. Note: In our articles on this blog, we generally refer to Weixin, the China-based version of WeChat by its English name WeChat. Marketers who want to target customers in mainland China should be aware of these major differences, or they may lose potential customers. Though they have similar interfaces and many common functions, these two apps are different from each other in several aspects. Weixin is the version for mainland users, while WeChat is designed for overseas users, and they don’t belong to the same system or servers. Many people think that WeChat and Weixin are the same, and that Weixin is only the Chinese name of WeChat. ELECTRONIC AND HOME APPLIANCE INDUSTRY GUIDE.CHINA’S LOWER TIER CITY YOUNG PEOPLE GUIDE.LOGO DESIGN, BRANDING AND BRAND GUIDELINES FOR CHINA.CHINESE BRAND AND PRODUCT NAMING SERVICES.WHAT YOU NEED TO KNOW ABOUT CHINESE CONSUMERS.
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